World’s Largest Dining Guide, RestaurantRow.com, Inc. Hits the Road With MOBILESIDEWALK™! (New Motion Inc.) | Mobile Marketing Association
September 19, 2006


                                  

WORLD’S LARGEST DINING GUIDE, RestaurantRow.com, Inc. HITS THE ROAD WITH MOBILESIDEWALK™!

Restaurant Information & Services For Nearly 200,000 Restaurants in 13,000 Cities Worldwide<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Now Available Via Mobile Phone

lRVINE, CA – MobileSidewalk™
, an innovative consumer Internet portal for cell phone content, has just signed a deal to bring the world’s largest dining guide, RestaurantRow.com, to cell phone users across the United States, it was jointly announced today by Jim Gurfein, chief executive officer of RestaurantRow.com, Inc. and Scott Walker, chief executive officer of New Motion, Inc., parent company of MobileSidewalk. 

“In the cluttered mobile content field, we were delighted to find MobileSidewalk, clearly innovators in the burgeoning cell phone communications space,” said Gurfein.  “It is important to us that our consumer and business customers enjoy the same ease of use they find on our web site.  With MobileSidewalk’s user-friendly approach, we knew we’d found the perfect match.”

RestaurantRow.com is the largest restaurant guide in the world, and a globally recognized top database marketer.  Users of the new mobile service will be able to use their cell phone to:

§          Find a restaurant by zip code or city name

§          Select by cuisine

§          Use one-click dialing directly to the restaurant to make a reservation


As mobile content technology evolves, the subscription service – launching in Q3 2006,- will offer additional information, including menus, photos of restaurant interiors, reviews, and door-to-door driving directions.

“RestaurantRow.com is a perfect fit for our company, because, like us, they put ease-of-use for the consumer first,” said Walker.  “Since both our companies are also seasoned at leveraging the power of Internet marketing, we have a particularly strong synergy.”

The explosive U.S. mobile market, which in 2005 already exceeded $2 billion in sales, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the leading edge, providing a rich array of content, and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

About RestaurantRow.com
RestaurantRow.com, the world’s largest dining guide, attracts a targeted audience of people who dine out, entertain, travel and shop.  The service lists nearly 200,000 restaurants in 13,000 cities and towns globally.  They distribute their content via well-know web sites such as Yahoo, Lycos, LookSmart, cable sites including Cox and Comcast, and most major telecom carriers.  For more information, please visit www.restaurantrow.com.

FOR IMMEDIATE RELEASE                  
September 13, 2006      
CONTACT:        Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]