Greystripe Partners with Alten8, Bringing 38 Classic Mobile Games to Entertainment Portal in Biggest Mobile In-Game | MMA Global

Greystripe Partners with Alten8, Bringing 38 Classic Mobile Games to Entertainment Portal in Biggest Mobile In-Game

September 7, 2006

Greystripe Partners with Alten8, Bringing 38 Classic Mobile Games to Entertainment Portal in Biggest Mobile In-Game Advertising Deal to Date

Consumers now have more choice to play free action, retro, casino, puzzle and sports games on their mobile phones

(SAN FRANCISCO) — Greystripe, the first mobile in-game advertising network and creator of, the world’s largest free, ad-supported mobile game portal, announced its largest content deal to date—with game publisher Alten8. The deal brings 38 classic games to, raising its total to over 100 and counting.

The alliance is a revenue win for Alten8 and a bonus for consumers, who’ll have more free mobile games to play. Made possible through Greystripe’s proprietary AdWRAP for Publishers (AFP) technology, the games will be “wrapped” with advertising content from leading global brands, allowing free mobile game downloads for consumers and generating revenue for game publishers.

“Our alliance with Alten8 is a great addition to the game collection and is keeping the site fresh and exciting,” said Greystripe CEO Michael Chang “With so many games available, there’s simply no reason for consumers to continue paying to play games on their mobile, when they’ll find a wide variety of titles for all ages at Since our launch, we’re seeing thousands of new consumers every day just say ‘no’ to paying for games.”

In addition to offering free mobile games on, Greystripe is also distributing them through its mobile Web site,,
and through its catalog partner program. Alten8’s game genres and titles include:

Action Adventure: Snake, Lop Ears, City Cop, Chopper, Mooney and the Valley of Gems, Jet Fighter, Catch the Coin, Haunted House, Office Zombies, Opals Quest, Space Fighter, Shark, Skateboard Fighting, Eternity’s Child, Venturama, Soldier Beetles, Storm Spy, Saving 2046, Arabia Storehouse, The Last Vampire.

Retro: Bird Hunt, Fruit Catch, Amusement Park, Mobile Breakout, Retro Logger, Retro Blocks, Retro Remember, Retro Rocks, Retro Soldier, Retro Vaders, Retro Lander, Retro Man, Tank Command.

Casino: Casino Player.

Puzzle: Quick 6 Fix Sudoku.

Sports: Golf Club, USA Basketball, Xtreme Ignition.

“This alliance will allow us to greatly increase our distribution of the many exciting games we have and increase the number of gamers we can reach worldwide,” said Sara Andrews of Alten8. “This is also an opportunity to provide many of our older titles to a new audience, giving these popular games of the past a new lease on life.  We also may bring exclusive games to this distribution format if the model works well for us.”

As in-game advertising is expected to grow ten-fold in the next five years, Greystripe is already scaling its content and technology by delivering full-screen ads, video formats and the ability to target consumers who are more likely to respond to promotions in their free time. According to M:Metrics, in 2005 there were approximately 55 million mobile game players in the U.S. alone. In-game advertising revenues are predicted to grow to $732 million by 2010, up from $56 million in 2005, according to Yankee Group.

Alten8 joins Germany’s HandyGames and 16 other publishers in choosing the Greystripe AdWRAP service, as well as distributing games through

About Alten8 Limited
Established at the start of 2005, Alten8 Limited hopes to become a new force in game development, publishing, and distribution of games and other content across a range of formats. Licensing older titles under its Retro-Soft brand, and all new titles and content under the Alten8 label, the company hopes to become the first port of call for new talent looking for a more flexible, fairer, way of working—an Alten8 way. For more information, visit <" target=_blank>>

About Greystripe and
Greystripe is the first ad-supported mobile game and application distributor. Greystripe’s patent-pending AdWRAP technology can automatically add advertising support to any Java game or application. The AdWRAP system enables publishers to gain advertising revenue and greater distribution, while advertisers reach a new mobile audience, and consumers download great games for free. Greystripe reaches millions of mobile game players through its online portal,, through the mobile Web ( and through its AdWRAP catalog partner program. Greystripe currently distributes over 100 game titles from 18 publishers, supporting over 800 handset models. For more information, visit

For more information, please contact:
Vijay Chattha/Greystripe PR/VSC Public Relations
(m) 415 305-6041 / [email protected]
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