NeoMedia’s qode to Provide Direct Connection to Cellufun’s Mobile Games (NeoMedia Technologies) | Mobile Marketing Association
September 7, 2006






NeoMedia’s qode to Provide Direct Connection to Cellufun’s Mobile Games

FORT MYERS, FLA., Sept. 6, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM - News), an innovator in wireless services and patented technologies that provide automatic links to content on the Mobile Internet, and Cellufun, a leading provider of real-time multi-player games that can be played on existing and next-generation Web-enabled mobile phones, today announced that they have signed a term sheet for NeoMedia to provide its patented qode® technology to link consumers to Cellufun's (www.cellufun.com) Mobile Game portfolio.

Cellufun, whose off-deck strategy has attracted more than 1 million subscribers, will use Internet-linked smartcodes and keywords from NeoMedia in print ads, online, and other promotions “deep-linked” to its mobile games.  Along with subscribing to smartcodes and keywords, Cellufun will drive downloads of the qode mobile phone software to existing and new subscribers, allowing them to link to game downloads on the Mobile Internet by clicking on a smartcode or entering a keyword.

“Our award-winning games, multiplayer environment, and gaming community are very attractive to mobile gamers,” said Arthur Goikhman, CEO of Cellufun. “By using qode, existing subscribers will be able to directly connect to other games in our expanding portfolio, and new subscribers will be able to avoid the complexities of navigating the mobile phone to connect to Cellufun’s content. Clicking on a smartcode or keying in a keyword from our print promotions or Web site is the best and fastest way to effortlessly download a game.”

“Globally, the off-portal market is becoming more and more significant,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company, noting that London-based industry analyst Ovum Ltd. projects off-portal market will contribute some 40 per cent of the growing mobile content market by 2007.  “Giving consumers a fast track to the Mobile Internet and quickly and easily connecting them with the content they want will benefit them as well as the content providers.”

“NeoMedia is excited to be on the leading edge of this exploding market in partnership with Cellufun,” said Rick Szatkowski, vice president of Business Development for qode. “Recognizing the interdependence between the necessary constituents of the Mobile Internet ecosystem, NeoMedia will continue to use qode and work with our partners to bolster what we believe is a leadership position in the rapidly growing market uptake for mobile gaming and other Mobile Web content and applications.”

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

About Cellufun
Cellufun (www.cellufun.com) is a leading provider of real-time multi-player games that can be played on existing and next-generation Web-enabled mobile phones. As the only company providing a community-based, mobile gaming portal, Cellufun offers FREE single-player games as well as multi-player versions on a subscription basis.  Unlike other “turn-based” mobile gaming offerings, Cellufun delivers simultaneous multi-player gaming via its proprietary SmoothMove™ technology that replicates true arcade style action on mobile phones worldwide.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

For Immediate Release  

Press Contacts: 
Martin Copus                
NeoMedia Technologies, Inc.                  
+(239)-246-9889 or +44 7766 801818                
mco[email protected]
                   

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]
[email protected]

Arthur Goikhman           
Cellufun, LLC
+(212) 385-2255<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />