Agenda | MMA Global

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Ho Chi Minh 10th June

8:00 AM – 9:00 AM

Opens for Registration

9:00 AM – 9:10 AM

Welcome Speech from MMA Global & MMA Vietnam's Chair

General Manager / Co-chair MMA Vietnam
Abbott Vietnam
Country Manager Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

9:10 AM – 9:30 AM

Inspirational Keynote

In Partnership With:

9:30 AM – 9:55 AM

Tap the Biggest Streaming Audience in Vietnam: How brands differentiate with YouTube Connected TV

The last year marks a massive paradigm shift on the TV screen, as more people than ever consume video on connected TVs (CTV). VN is the highest smart TV penetrated market in SEA according to GWI as of Q4 last year. We are seeing this play out on YouTube, with TV screens taking over as the fastest-growing viewing experience. According to Global Web Index, as of Q4 2021, YouTube is the most watched video streaming service on TV screens in Vietnam with 83% of the surveyed audience choosing YouTube. A lot of you agree that reaching the right audience on the right device is a priority, but few feel that they are achieving this goal.

Vietnam Country Lead
Youtube

9:55 AM – 10:30 AM

Panel 1: Customer Experience: Is CX really the core marketing strategy of modern marketers?

Customer Experience: Or CX, is a powerful factor that can completely turn the tide of the Marketing battle. 
  
The quality of your products and services are no longer the only winning factor, especially when the market is filled with alternative choices and price diversities. To gain a competitive foundation, we can’t solely rely on customers’ needs but also their holistic experience. And this is also exactly what many other top brands are seriously looking into. 
 
From the perspective of the consumers, you undeniably expect good products, yet deep down you also want to be cared, you want an invisible guardian to follow every step on the way, help you navigate through the overwhelming flow of information, a companion who understands your personality so well it becomes irreplaceable, just so ultimately you would enter that “purchase” button with absolute confidence. The business can provide such experience to you and will always be your top choice for the next purchase, and many more purchases to come.  
 
This is what we call exceptional customer experience - the next winning factor in the consumer's mind. 
 
CX and its benefits have yet to be utilized. This session is to explore beyond the boundaries and find out what CX is truly capable of in the state of modern marketing.

Head of Marketing
BAEMIN
CEO
CocCoc
Co-Founder & CEO
Haravan
Moderator
Chief Executive Officer
VIETGUYS - Mobile Marketing Solutions

10:30 AM – 11:00 AM

Coffee Networking - Free Business Networking

11:00 AM – 11:25 AM

Keynote: Creativity - Creating Engaging Consumer Experience

Director of Communication & Marketing Services
Nestlé Vietnam

11:25 AM – 12:00 PM

Panel 2: Unveiling: Brand Safety Reimagined: A toolkit for the modern marketer

Today's landscape has seen brands aggressively venturing into the digital space to market and sell their products via social and other platforms. Such a scenario makes it imperative for one to be extremely discerning, considering that appropriate positioning and reputation of the brand play a critical role today keeping in mind the awareness levels of the end consumer.

In this session, experts will talk about the importance of Brand Safety, the guardrails they follow and recommend to the industry at large, and the evolving digital environment which makes it even more imperative for one to harness the appropriate brand safety measures.

General Director
Kantar Media Vietnam
Growth Hub Head - Vietnam & Cambodia
Sanofi CHC
Chief Growth Officer
Cho Tot
Moderator
MMA Board Member and Managing Director APAC
MMA APAC

12:00 PM – 1:20 PM

Lunch & Networking

1:20 PM – 1:50 PM

Grow More with LESS _ Winning Tomorrow with Meta

Building long term brand equity is increasingly becoming a focus for businesses across industries to drive differentiation and consumer preference. 
Consumer behavior has evolved dramatically with a shift to digital consumption, the communication channels from product discovery to purchase are blurring and in this new world. And so, marketers are seeking evidence on how to balance between brand building and performance-based activities to best grow their brands.
 
Kantar and Meta proudly bring to you to latest learning from the most strategic research being done recently on Marketing effectiveness and the winning strategies for brand building on Meta platform.

Head of Agency, Global Business Group, Vietnam
Meta

1:50 PM – 2:20 PM

Panel 3: CEO-CMO Roundtables on Growth: How do we leverage creativity in the age of digital and AI?

Ask CEO- CMOs their #1 priority, and it more than likely comes down to one word: Growth. But how does marketing contribute to overall growth?Through the CEO-CMO Roundtable Series, MMA Global has brought together leading CEO-CMOs to discuss and debate five key areas which have a direct role in achieving true marketing growth. This session will focus on creative as a key driver to growth and debate how marketers should leverage creativity in the age of digital and AI.

CEO
Prôvence Consumer Products Corporation
CEO
Publicis Groupe
Moderator
Regional Head
MGID SEA

2:20 PM – 2:45 PM

The New age of Entertainment has begun on TikTok

The new age of entertainment has arrived. Across content, culture and commerce, joy and positivity are key to delivering success for businesses big and small. At TikTok, everyone's in on the fun – especially brands! Learn how TikTok is evolving marketing in the region with the power of joy and entertainment. Capture the world's attention with fresh insights and new product features that span Shoppertainment, measurement and content creation.

Head of Client Solutions Team
TikTok

2:45 PM – 3:10 PM

The route to Shoppers' hearts: Winning shoppers' hearts in a post Covid world

Covid-19 has fundemantly changed the way consumers do shopping and accelerated E-commerce in an unprecedented pace in the last 2 years. However, as the pandemic starts phasing out, many are wondering:
- Will E-commerce continue growing?
- Should brands put E-commerce as a strategic pillar moving forwards?
- Which Google solutions brands can adopt to unlock the E-commerce potential in Vietnam?

In this session, Google team will help you answer these questions. We will also introduce our strategic partner - Shopee to present great learnings and best-in-class case studies of the industry so far.

Analytical Consultant
Google
Senior Account Manager
Google
Strategic Marketing Solution Manager
Shopee Vietnam
In Partnership With:

3:10 PM – 3:30 PM

Coffee Networking

3:30 PM – 3:55 PM

SEA Superapp and Brands

In partnership with Grab

In Partnership With:

3:55 PM – 4:20 PM

A fireside chat - Building Winning Marketing Organisation

An agile tool to enable marketers to build winning marketing organisations in 2022.

It is inspired by the MMA Global Report. It finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times. In fact, a 1% improvement in marketing capability fit for firms is associated with a 2.5% increase in sales growth based on a detailed study which was conducted to establish a structured methodology and framework thereby enabling organisations to match capability fit to drive growth and performance.

Director – Marketing, Vietnam
Mondelez Kinh Do
Strategic Marketing Director
PNJ
Moderator
CEO
Ogilvy Group Vietnam

4:20 PM – 4:40 PM

Future Consumer Journey

Vietnam Marketing Head
The Coca-Cola Company

4:40 PM – 5:00 PM

Live (Streaming) eCommerce

Associate Director
Publicis Media

5:00 PM – 5:20 PM

Getting a head start in the metaverse, starting today with Meta.

The metaverse is the next evolution of the internet and social connectivity. According to a recent study with the Analysis Group, the metaverse has the potential to add $3 trillion to the global economy by 2031 and $1 trillion in APAC itself. Meta's role in building the metaverse is to pioneer, partner and draw public interest.

Let's hear more with some case studies of early adopters in the metaverse, Meta's technological innovations in this field, and current technology which advertisers can utilise to bridge to the furfure and have a head start in the metaverse with Meta.

Partnership lead, CPG
Meta
In Partnership With:

5:20 PM – 6:30 PM

Closing & Free networking

Ha Noi 17th June

12:30 PM – 1:20 PM

Opens for Registration

1:20 PM – 1:30 PM

Welcome from MMA Global & Board Member

1:30 PM – 1:50 PM

Inspirational Keynote: Creativity - Creating Engaging Consumer Experience

CEO
Ogilvy Group Vietnam

1:50 PM – 2:20 PM

Panel 1: Customer Experience: Is CX really the core marketing strategy of modern marketers?

Regional Head
MGID SEA
Vice Director/CIO
ACFC & VFBS
CMO
SUNHOUSE GROUP
Moderator
Founder & CEO
PrimeData.ai

2:20 PM – 2:45 PM

Future Consumer Journey

Vietnam Marketing Head
The Coca-Cola Company

2:45 PM – 3:10 PM

The New age of Entertainment has begun on TikTok

The new age of entertainment has arrived. Across content, culture and commerce, joy and positivity are key to delivering success for businesses big and small. At TikTok, everyone's in on the fun – especially brands! Learn how TikTok is evolving marketing in the region with the power of joy and entertainment. Capture the world's attention with fresh insights and new product features that span Shoppertainment, measurement and content creation.

Head of Business Marketing
Tiktok

3:10 PM – 3:30 PM

Coffee Networking

3:30 PM – 4:00 PM

Panel 2: Performance Marketing

 

Senior Brand Manager
Diana Unicharm
CHIEF MARKETING OFFICER
AUSTDOOR GROUP
Moderator
General Manager
Innity

4:00 PM – 4:20 PM

Social E-commerce

4:20 PM – 4:40 PM

Decode new consumer generation's critical changes in values & behavior throughout the emerging of new platforms and the declining of the giant ones

Marketing Advisor - Biti’s
Co-founder – C+P Consulting Asia

4:40 PM – 5:00 PM

Omni-channel

Director of Communication & Marketing Services
Nestlé Vietnam

5:00 PM – 6:00 PM

Closing & Free networking

Closing & Free networking

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