Kate Bayona-Garcia | MMA
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Kate Bayona-Garcia
General Manager
Leo Burnett

Recognized as one of the top leaders in Vietnam's communications industry, Kate brings more than 15 years of international leadership to Leo Burnett Vietnam. 

Kate has been working in this market for over a decade across different facets of integrated marketing communications including planning, business development, consumer engagement, digital innovations to data driven marketing helping international and local brands from various types of businesses (FMCG, electronics, telco, finance, automobile, spirits and tobacco, e-commerce). She has piloted notable mobile-led campaigns in the country that have garnered over 40 local, APAC regional and global MMA awards including 4-year consecutive “Best In Show” in Smarties VN, “Best In Show” in Smarties APAC and Silver in Smarties Global (New York).

From the time she successfully set-up the Digital & Innovations unit of Leo Burnett in 2013, the digital capabilities of the agency has been continuously growing. Today, she is leading the agency of 150+ progressive talents in Leo Burnett Vietnam and is very passionate in further nurturing the industry.