Mrs. Nguyen Thi Giang Xuan is the Head of Partnership in the company Coc Coc. In her role, she develops and improves partnership with national agencies. Previously, she was the Partner, Client Leadership in Mindshare, which is a global media and marketing services company. Also, with more than 15 years of experience in business analysis, strategy planning, and increased revenue, she has a strong understanding of consumers in Asia markets in particular South East Asia with regional leadership role on Air Asia account in Millward Brown Malaysia (including Malaysia, Indonesia, Singapore and Thailand) and a few regional work and pitches in multiple markets within Mindshare network. Prior to Mindshare, she worked in Dentsu Vietnam Ltd., Unilever, Cimigo Vietnam/ Millward Brown Affiliate, etc. She graduated with master’s degree from Chartered Institute of Marketing (CIM) in 2004.