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MMA’s SM2 a Launch Pad for Mondēlez International’s “Mobile Futures”

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Mondelēz International announced their future strategy for mobile and unveiled a game-changing initiative to advance the media industry

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Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer

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Speakers at MMA’s SM2 Conference Explain that Mobile Unites Consumers and Brands More Than Any Other Channel

New York, NY, 3 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme “reinspire,” and a line-up of media visionaries to speak about mobile and media inspiration.

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Sound Bites from SM2: Marketers Place Their Bets and Dollars in Mobile

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Speakers at MMA’s SM2 conference discuss their strategy for greater mobile investments and engagement 

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Macys.com and Home Depot join MMA’s North America Board of Directors

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Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

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SNL Legend Colin Quinn to Host MMA’s Global Smarties™ Awards

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The Smarties™ celebrate and award the teams and talent that are blazing new trails in mobile marketing
 
New York, NY, 25 September 2012 Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center.
 
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MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”

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To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

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Winners for The First Smarties™ India 2012 Awards

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 Mobile Marketing Association Presents The First Smarties™ India 2012 Awards
 
  • Maxus wins the agency of the Year award 
  • Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
  • Vserv.mobi wins the Media Company of the Year award
 
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MMA Releases Primer on Mobile Analytics

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Identifies the power of mobile analytics and how to apply mobile capabilities to architect an effective analytics framework.

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MMA Releases the Summer 2012 Edition of the International Journal of Mobile Marketing

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MMA’s International Journal of Mobile Marketing explores current mobile trends affecting marketers and media professionals today.  
 
NEW YORK, NY 18 September 2012 — The Mobile Marketing Association (MMA) released the latest edition (Vol. 7, No. 2) of its award-winning International Journal of Mobile Marketing (IJMM) focusing on today’s mobile marketing innovations and applications. 
 
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