Jeffrey Hayzlett | MMA Global

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer

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Speakers at MMA’s SM2 Conference Explain that Mobile Unites Consumers and Brands More Than Any Other Channel

New York, NY, 3 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme “reinspire,” and a line-up of media visionaries to speak about mobile and media inspiration.

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Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards

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New York, NY (July 31, 2012) — Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as first ever Jury Chair for ‘The Smarties™’ Awards 2012- the only global awards program dedicated exclusively to mobile marketing.

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