Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing
New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.
Kent Anderson, President, Macys.com: A Macy’s employee for almost three decades, Kent is a seasoned media expert who applies his understanding of the marketplace to grow Macys.com. He has been integral to the development and implementation of an e-commerce strategy for the web-based business and has worked to foster vital partnership with other digital partners.
Trish Mueller, SVP and Chief Marketing Officer, The Home Depot: As a former AdAge “Women to Watch”, Trish is admired by the industry for her extensive background in retail and visionary approach to marketing. She is also praised for her humanitarian work with the The Home Depot Foundation and as a circle member of the Atlanta Boys and Girls Club.
Both Anderson and Mueller were selected for their ‘mobile first’ mindset and vision to strengthen mobile as a leading communication channel and urge greater investment for the industry at large. They will serve a two-year term effective immediately.
“One of The Home Depot’s top priorities is to deliver a best-in-class multi-channel retail experience, allowing customers to buy how, when and where they want,” said Trish Mueller, senior vice president and chief marketing officer at The Home Depot. “Mobile is the top driver in delivering that experience so I am thrilled to be a part of the MMA board to help ensure mobile continues to be a part of all brands’ marketing mix.”
Anderson and Mueller join other members of the MMA North American Board that were inducted in June or whose terms were not up for reelection. They include:
MMA North America Board of Directors
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com
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