September 21, 2012
Mobile Marketing Association Presents The First Smarties™ India 2012 Awards
- Maxus wins the agency of the Year award
- Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
- Vserv.mobi wins the Media Company of the Year award
New Delhi, September 21, 2012 – Maxus India is the winner of the agency of the year award at the inaugural The Smarties™ India 2012 Awards presented by Mobile Marketing Association (MMA) across 15 categories today. The Smarties™ is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest that truly showcases the ‘best of the best’ in the industry. Maxus India is also the winner of the Campaign of the Year award for “Light powered Media for Light Powered watch” campaign. The Media Company of the Year award went to vserv.mobi.
The first The Smarties™ India 2012 awards winners were adjudged by a global jury of senior brand marketers and advertising executives under the guidance of Jury Chair Vishnu Mohan, Chief Executive Officer, Havas Media Asia Pacific.
“I heartily congratulate winners of the first The Smarties™ India 2012. The innovative campaigns designed by the winners highlight how mobile is transforming the way brands and agencies approach their marketing strategies to meet their objectives across the purchase funnel,” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “These campaigns are a real representation of the innovation, creativity and talent in India that are defining the boundaries of mobile marketing as an effective channel of engaging consumers like never before.”
The coveted first Smarties™ India 2012 Awards is proudly presented by IMImobile which is a leading global mobile data services platform and solutions provider to enterprises, mobile operators and media companies.
The 2012 Smarties™ India Awards Winners:
- Brand Awareness
Maxus – Gold | |
TELiBrahma Convergent - Silver | |
Maxus – Silver |
- Lead Generation / Direct Response / Conversion
Mobilox – Gold | |
Maxus India – Bronze |
- Product / Services Launch
Maxus India – Gold | |
Maxus India – Silver |
- Promotion
Hungama Digital - Bronze | |
- Relationship Building / CRM
Maxus India – Gold | |
TELiBrahma Convergent - Silver MindShare - Bronze |
- Cross Media Integration
Netcore Solution - Gold | |
TELiBrahma Convergent - Silver | |
- Messaging and Voice – e.g. SMS, Apps Messaging, IVR, CRBTs, and others
Maxus India – Silver | |
Maxus India – Silver Maxus India - Bronze |
- Mobile App
Mobilox - Gold | |
MindShare – Bronze | |
- Mobile Website
ad2c India - Gold | |
Maxus India – Silver | |
- Innovation
Maxus India - Gold | |
Maxus India – Silver | |
Mobilox – Bronze |
- Location-Based
TELiBrahma Convergent - Gold | |
TELiBrahma Convergent - Bronze | |
- Video / Rich Media
Maxus India – Gold | |
Maxus India – Silver | |
Industry Awards
The Industry Awards represent the most outstanding companies in the mobile marketing industry – all winners will have a direct impact in the growth of the industry.
Maxus India – Agency of the Year | |
Maxus India – Campaign of the Year for Light powered Media for Light Powered watch | |
Vserve.mobi - Publisher / Media Company Of The Year |
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
For more information, please visit www.imimobile.com
FOR MORE INFORMATION:
Candour Communications for MMA
Chiranjeeta/Sumana
9818661995/9810597176
