Winners for The First Smarties™ India 2012 Awards | MMA
September 21, 2012
 Mobile Marketing Association Presents The First Smarties™ India 2012 Awards
  • Maxus wins the agency of the Year award 
  • Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
  • wins the Media Company of the Year award
New Delhi, September 21, 2012 – Maxus India is the winner of the agency of the year award at the inaugural The Smarties™ India 2012 Awards presented by Mobile Marketing Association (MMA) across 15 categories today. The Smarties™ is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a  global contest that truly showcases the ‘best of the best’ in the industry. Maxus India is also the winner of the Campaign of the Year award for “Light powered Media for Light Powered watch” campaign. The Media Company of the Year award went to
The first The Smarties™ India 2012 awards winners were adjudged by a global jury of senior brand marketers and advertising executives under the guidance of Jury Chair Vishnu Mohan, Chief Executive Officer, Havas Media Asia Pacific.  
I heartily congratulate winners of the first The Smarties™ India 2012. The innovative campaigns designed by the winners highlight how mobile is transforming the way brands and agencies approach their marketing strategies to meet their objectives across the purchase funnel,” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “These campaigns are a  real representation of the innovation, creativity and talent in India that are defining the boundaries of mobile marketing as an effective channel of engaging consumers like never before.” 
The coveted first Smarties™ India 2012 Awards is proudly presented by IMImobile which is a leading global mobile data services platform and solutions provider to enterprises, mobile operators and media companies. 
The 2012 Smarties™ India Awards Winners:
  • Brand Awareness
Maxus – Gold
TELiBrahma Convergent - Silver
Maxus – Silver
  • Lead Generation / Direct Response / Conversion
Mobilox – Gold
Maxus India – Bronze
  • Product / Services Launch 
Maxus India – Gold
Maxus India – Silver
  • Promotion 
Hungama Digital - Bronze
  • Relationship Building / CRM 
Maxus India – Gold
TELiBrahma Convergent - Silver
MindShare - Bronze
  • Cross Media Integration 
Netcore Solution - Gold 
TELiBrahma Convergent - Silver
  • Messaging and Voice – e.g. SMS, Apps Messaging, IVR, CRBTs, and others
Maxus India – Silver
Maxus India – Silver
Maxus India - Bronze
  • Mobile App
Mobilox - Gold 
MindShare – Bronze
  • Mobile Website
ad2c India - Gold 
Maxus India – Silver
  • Innovation 
Maxus India - Gold 
Maxus India – Silver
Mobilox – Bronze
  • Location-Based
TELiBrahma Convergent - Gold
TELiBrahma Convergent - Bronze
  • Video / Rich Media
Maxus India – Gold
Maxus India – Silver
Industry Awards
The Industry Awards represent the most outstanding companies in the mobile marketing industry – all winners will have a direct impact in the growth of the industry.
Maxus India – Agency of the Year
Maxus India – Campaign of the Year for Light powered Media for Light Powered watch - Publisher / Media Company Of The Year
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit
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