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Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition

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NEW YORK, NY (August 6, 2012) — The Mobile Marketing Association (MMA) with support from the Canadian Marketing Association, released the latest edition (Vol. 7, No. 2) of the MMA International Journal of Mobile Marketing (IJMM) focused specifically on Canada. This special issue examines the dynamic progress mobile marketing is making in the country, and offers outlooks for areas of significant growth along with proprietary insights and data gleaned through case studies and research.

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MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

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Consortium Partners include Vodafone, Pandora and The Weather Channel
 
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
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Mobext Launches Global Mobile Messaging Platform

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Asia Pacific, 25th June 2012 – Mobext, the mobile marketing agency brand of Havas Digital, announces the launch of a proprietary, next generation global mobile messaging platform.  The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.  
 
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MMA Announces New North America Board of Directors

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New Board Named During the MMA Forum Monday, June 11, 2012
 
NEW YORK, NY June 11, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA’s North American membership, will serve a two-year term beginning this June. 
 
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MMA Announces New EMEA Board of Directors & Chairperson

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New team bring together representatives from across the mobile marketing ecosystem
 
London, UK, 14 June, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June. 
 
New members of the board for this next term are:
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    MMA Announces New Global Board of Directors

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    Backed by Strong Global Growth, Top Business Leaders Join Forces at MMA to Drive the Growth of Mobile Marketing
     
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