Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition | MMA Global

Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition

August 6, 2012

NEW YORK, NY (August 6, 2012) — The Mobile Marketing Association (MMA) with support from the Canadian Marketing Association, released the latest edition (Vol. 7, No. 2) of the MMA International Journal of Mobile Marketing (IJMM) focused specifically on Canada. This special issue examines the dynamic progress mobile marketing is making in the country, and offers outlooks for areas of significant growth along with proprietary insights and data gleaned through case studies and research.

The award-winning MMA International Journal of Mobile Marketing is published twice annually with special edition issues released several times a year. The next issue is due to be released in the fall. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be used most effectively for marketing. Readers can purchase individual articles or the full journal at:

The Canada Summer '12 edition of the IJMM features 7 articles:

The Impact of Mobile on CPG CR Strategy: A Kraft Canada Case Study
Diane Lee, Director of Marketing, The Hype Factory
Katrina Engelman, Account Supervisor, Kraft Foods

The Changing Landscape of the Canadian Mobile Audience
Darrick Li, Account Manager, comScore Inc.
Bryan Segal, VP Canada, comScore Inc.

An Approach to Accelerate Mobile Marketing in Canada: The Canadian Marketing Association's Mobile Marketing Accelerator
Phil Barrett, Senior Director Digital Marketing, Research in Motion, Limited

The Near and Far of Proximity Marketing: The Future of Marketing Exists at the Nexus of Digital Signage and Mobility
Alex Romanov, CEO, iSIGN

Pushing Boundaries: Creating Outstanding UX For M-Commerce Success
Melody Adhami, Co-founder, President and CEO, Plastic Mobile

Retail 2.0: Leveraging Smart Tags Intelligently
Gary Schwartz, CEO and President, Impact Mobile, Inc.

Bringing the Power and Reach of Mobile Phones to Charitable Giving
David Farnes, Executive Director, Mobile Giving Foundation Canada

About the Mobile Marketing Association (MMA)

The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and preserving privacy, and evangelize the use of the mobile channel. MMA includes more than 700 member companies, representing nearly 50 countries across the mobile marketing industry including hardware providers, marketers, software developers and more. MMA global headquarters are located in the U.S., with regional chapters in North America, Europe, Latin America and Asia Pacific. For more information, please visit

For more information:

Emily Kutner for the MMA 
Landline: 212 486 7070 | Mobile: 646 275 4450
Email: [email protected]