Asia Pacific, 25th June 2012 – Mobext, the mobile marketing agency brand of Havas Digital, announces the launch of a proprietary, next generation global mobile messaging platform. The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.
Says Rob Griffin, EVP - Global Director of Product Development of Havas Digital: “With the exponential growth in mobile and mobile's growing importance in creating meaningful brands, Havas Digital is proud to be rolling out Mobext's ‘SAM’ for our clients. SAM, which stands for ‘Simplified Automated Messaging’, is a mobile messaging platform managed by Havas Digital's Mobext division and was built for global scale that can be deployed very quickly to support our clients' increasing messaging requirements. Mobile messaging is often overlooked due to mobile rich media, smartphones, & tablets but we feel it is a critically efficient element when optimizing a consumer's experience with a brand by supporting and enhancing CRM, social media, and promotional activities.”
Among key features of the platform is the ability to send personalized, highly targeted SMS to an opt-in mobile database. It also enables powerful, 2-way SMS marketing campaigns, allowing advertisers to launch a vast array of interactive mobile campaigns such as polling, voting, trivia, contests, data profiling, couponing, on-pack promotions, and many others.
SAM is managed and hosted in the Philippines, the renowned “SMS capital of the world”. The platform is already live in the Philippines, India and Argentina, with plans to launch it before end 2012 in all other Mobext markets worldwide, namely: Brazil, Mexico, Colombia, Chile, UK, Poland, Portugal, Spain, France, U.S., and Canada. In Asia, aside from India and the Philippines, the platform will be launched in Indonesia, China and Singapore before end of the year.
Says Arthur Policarpio, Asia-Pacific Head of Mobext as well as CEO of Mobext Philippines: “The problem with most SMS marketing platforms is the high-degree of complexity as well as lack of global scale - it is an extremely complicated process to secure short codes as well as SMS push pipelines on a per country basis. SAM simplifies all this. SAM enables enterprises of all sizes to quickly launch a multi-country, mobile messaging campaign - all from a simplified, easy-to-use web-based platform.”
About Havas Digital
Havas Digital is the umbrella holding company that manages all Havas Media's interactive companies. It comprises digital media networks Media Contacts, Lattitud and iGlue; Mobext, mobile advertising network; Socialyse, social marketing specialists; N2, WebNarrative and AIS, interactive marketing agencies
Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital's companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.
Havas Digital has consistently been present at the major interactive media festivals, winning over 100 awards worldwide throughout the past two years. Havas Digital’s brands currently operate from 54 offices in 42 different countries across Europe, North America, South America, Asia, Africa and Australia, serving over 400 clients, including the market leaders such as Air France, Coca Cola, Danone, EDF, Fidelity, France Telecom, Hyundai / Kia, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Telefonica, TUI, Walmart and Yahoo! amongst others.
Mobext is the mobile marketing network of Havas Digital, the umbrella holding company that manages all Havas Media's interactive assets. Mobext was launched in 2007 as the first agency and strategic consulting company to offer specialised services within the international mobile marketing arena.
The network's main mobile marketing services include; mobile sites & apps, SMS/QR/2D bar code/image recognition, multi platform apps, m-commerce, social & LBS, music & video games, search, standard & rich media, augmented reality, amongst others.
Mobext currently operates in the US, Spain, France, UK, Portugal, Mexico, Brazil, Chile, Argentina, India, Philippines, Colombia. Mobext works with a large list of blue chip clients globally such as Procter and Gamble, Barclays, Bimbo, Coty, Citroen, Grupo Prisa, Kmart, Nike, Pikolin, Planeta d'Agostini, Spanair, Telcel, Toyota, and Warner to name a few. Mobext has been awarded best mobile agency of 2011 in the US by Mobi Awards.
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