Smarties | MMA Global


SINGAPORE, April 28, 2023 /PRNewswire/ -- MMA Global Asia Pacific, a not-for-profit marketing trade body, today began welcoming entries for the 2023 SMARTIES™ Awards in Asia Pacific, encouraging outstanding, accomplished brands, agencies, and marketers in the region's marketing ecosystem to submit their best work. This year, SMARTIES™ is also expanding into two new dynamic, future-forward markets: The Philippines and Thailand.

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  • A total of  81 category awards and 9 industry awards were given a ceremony in Singapore 
  • Best in show /Grand Prix  shared by Heineken Silver’s The eKoin and Cadbury Celebrations' Shah Rukh Khan My Ad
  • Mondelez International, Inc. and Cadbury Celebrations win the Advertiser and Brand of the Year
  • Big winners of the night included, Unilever, McDonalds, Yum China, Mindshare, Wavemaker India, Publicis Groupe Vietnam, Grab &
  • All winners to receive an NFT award
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Tuesday, May 19, 2020 - 3:00pm to 4:00pm SGT

Watch the Webinar on YouTube here.

The MMA SMARTIES Awards is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. 

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With the awards season in full swing, the MMA SA Smarties proudly announces the creme de le crème of mobile. The SMARTIES Awards – the world’s only global mobile marketing awards programme that honours innovation, creativity and most importantly measures the impact and success mobile has on business, has confirmed its shortlist of winners for 2018. The event, which is to be held on Nov 1stat the Maslow in Sandton will recognises the incredible work carried out by some of the industry’s leading marketers, tech enablers, media owners, brands and agencies.

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London – 5th September 2018

With the launch last year of the MMA EMEA Business Impact Index, based on EMEA Smarties entries, we can today announce the shortlist for the 2018 MMA EMEA Smarties Awards.

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Effective business results combine with outstanding creative from Brands and Agencies to make the shortlist

London, England (September 4, 2014) – The Mobile Marketing Association (MMA) in EMEA continues to deliver on its mission to accelerate the transformation and innovation of marketing through mobile by revealing today the shortlist for its inaugural Smarties ™ Mobile Marketing Awards.

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Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas
New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America. 
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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry
New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards. 
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Arc Worldwide and Leo Burnett honored with “Best in Show” for their work with Chicago Shakespeare Theater
New York, NY 25 September 2013 A stellar showcase of marketer, media and agency excellence was presented tonight at the 2013 Global Smarties™ Gala, which celebrates the best and brightest in mobile creativity. With submissions from over 36 countries, the Mobile Marketing Association (MMA) announced the winners of the Smarties to culminate its annual mobile conference, SM2. 
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MMA is now accepting submissions for The SMARTIES™, which honors the most creative and effective mobile marketing campaigns, brands and leaders
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