Home Depot

The Home Depot: 360 mobile strategy bridges the gap between in-store and mobile experience

Goals

Capitalize early on the fast-growing mobile market
Improve user experience on mobile and in-store
Better understand mobile impact on their physical locations

Approach

Developed a mobile site early
Developed an app using breakthrough technologies
Promoted mobile site through Google Mobile Ads using call extension, location extension, site links and display to raise awareness

Mobile marketing

Home Depot

mobile performance

Macys.com and Home Depot join MMA’s North America Board of Directors

Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

Content Tags (Deprecated):

MMA

Mobile Marketing Association

North America Board of Directors

Member Mention:

News Type: