Home Depot | MMA Global

The Home Depot: 360 mobile strategy bridges the gap between in-store and mobile experience

Goals
  • Capitalize early on the fast-growing mobile market
  • Improve user experience on mobile and in-store
  • Better understand mobile impact on their physical locations
Approach 
  • Developed a mobile site early
  • Developed an app using breakthrough technologies 
  • Promoted mobile site through Google Mobile Ads using call extension, location extension, site links and display to raise awareness 
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The Home Depot Case Study
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Macys.com and Home Depot join MMA’s North America Board of Directors

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Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

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