The Home Depot: 360 mobile strategy bridges the gap between in-store and mobile experience | MMA
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December 11, 2012
Goals
  • Capitalize early on the fast-growing mobile market
  • Improve user experience on mobile and in-store
  • Better understand mobile impact on their physical locations
Approach 
  • Developed a mobile site early
  • Developed an app using breakthrough technologies 
  • Promoted mobile site through Google Mobile Ads using call extension, location extension, site links and display to raise awareness 
  • Measured and optimized for mobile conversions

Results

  • Mobile sales more than quadrupled
  • Doubled conversions