MMA MENA’s key initiative, MMA Academy, continues to empower marketing professionals with cutting-edge strategies through industry-leading programs. In a strategic collaboration with Digital Turbine, the MMA Academy Mobile Advertising Certificate Program was successfully completed in January, marking the region’s first certification initiative focused on mobile advertising.
ABI Games Studio will tap on proprietary ad monetization and optimization solutions through AnyManager
AnyMind Group, a technology company for the business supply chain, has today announced a partnership with ABI Games Studio (ABI), a leading publisher in the mobile gaming industry in Vietnam and Southeast Asia, for advertising monetization and optimization solutions of ABI's mobile games.
The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.
Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.
The primary device for access to technology is the mobile phone. According to Statista, in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.
The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.
Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.
The gaming industry has come a long way since the #retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.
Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.
Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.
