Games | MMA Global

Tuesday, May 17, 2022 - 2:00pm to 3:00pm EDT

VP Marketing, Insights
Activision Blizzard
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The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Release Date: 
October, 2021
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The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Release Date: 
October, 2021

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

VP, Global Media, APAC & Africa
Business Director ASEAN & India
Epic Games
Potion Projects
RTFKT Studios
Head of Asia Operations
Global Head of Technology & Innovation
Anheuser-Busch InBev
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Monday, June 15, 2020 - 3:00pm to 4:00pm SGT

Head of Research, APAC and MENA
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An MMA Mobile Gaming Committee White Paper

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

Release Date: 
October, 2017
Education Section: