Vibes, a 25-year-old marketing tech company founded in Chicago that was an early leader in using mobile messaging to reach and engage customers on behalf of major global brands, is now expanding its signature web-based campaign planning tool, the Vibes Platform, with artificial intelligence (AI) models trained on its vast trove of data.
In InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index report, you’ll find powerful data on the Q1 productivity at major chains including Starbucks, Cinnabon, Dunkin’ and more.
Download the report and unlock insights including:
Which Coffee & Snack Shop chain had the highest Fidelity Index score in the first quarter
How coffee & snack shop brands are leaning into trends like health & wellness to engage key consumers
What GeoType audiences over-index at Cinnabon, Starbucks, and Baskin’ Robbins
And more!
Find these insights, and more in the report.
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InMarket’s Q1 2023 Big-Box Fidelity Index InSights report analyzes the quarterly productivity and efficiency of major big-box brands like Walmart, Costco, Meijer and more.
Download the report and unlock key findings including:
How Walmart, Costco, and Target ranked on the Q1 2023 Fidelity Index
What GeoTypes over-index at the largest big-box retailers
What strategies big-box retailers can adopt to drive stronger shopper loyalty
And more!
Unlock the data, and recommendations for how brands can improve productivity and loyalty, now!
Log in with your MMA membership to gain full access to member research.
This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.
InMarket’s Q1 2023 QSR Fidelity Index InSights report looks at the quarterly productivity at QSR chains like Chick-fil-A, McDonald’s, and Wendy’s to better understand their ability to attract diners to their locations.
Download the report to access powerful insights including:
How Sonic, Wendy’s, and Subway scored on the Q1 2023 Fidelity Index
How tactics like value menus and celebrity partnerships likely contributed to stronger Fidelity Index scores
What GeoType audience segments over-indexed at the top QSR chains
And more!
Log in with your MMA membership to gain full access to member research.
After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.
