The Xperia X1 was one of Sony’s first Windows Mobile devices. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the perfect choice for consumers who wanted both work and entertainment capabilities. Sony selected InMobi to build a word-of-mouth campaign to launch before the phone came out. 

 

Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services. Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya.

 

For the launch of Intel’s new Intel® CoreTM Processor Family, they selected the InMobi network to run a mobile campaign that was designed to increase purchase intent and awareness of Intel products.

 

As a publisher, Umuntu Media’s revenue is sourced from advertising sales. In order to sell the media space on their portals there needs to be a considerable number of users visiting their portals. As such, each time Umuntu Media launch in a new country, they run an advertising campaign to create an audience on a Facebook page. Once the audience is large enough, the country portal is launched, and the advertising campaign is changed to drive users directly to the country portal.

 

Optus recently launched a number of digital life products to their customers. However, as part of the roll out, they were struggling to promote the new products and applications to their own customers in a cost effective manner.

 

 

Optus recently launched a number of digital life products to their customers. However, as part of the product launch, they were struggling to promote the new products and applications to their own customers in a cost effective manner.

 

As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers
in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.

 

Tune Talk, Malaysia’s newest mobile operator, launched roaming rates up to 18x lower than competitors. In addition to Radio, Print and TV exposure, Tune Talk was able to target competitor subscribers via network targeting on InMobi.

Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.