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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

The AdReaction 2012 study was conducted using qualitative and/or quantitative methodologies across 18 countries. The study was designed to understand what marketers need to know to explore advertising in the mobile space with confidence. While there are many examples of early successes in mobile marketing, it remains new territory for many. Technology has raised the bar for advertisers, and consumers now expect more – marketers must master the delicate balance of effectively connecting with consumers without overstepping boundaries.
The Challenge:
Thailand is a world-renowned vacation destination. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaign’s success.

The Solution:
The Challenge:
eContact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts. After launch, the app was featured by Apple and downloads were strong. 
Once the initial excitement around
the launch faded, eContact Pro decided they needed to revamp their marketing efforts.

The Solution:
The Challenge:
NIIT is a leading Global Talent Development Corporation, dedicated
to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIIT reached out to InMobi because they saw an opportunity to leverage mobile advertising to drive awareness and generate leads for
their schools.

The Solution:


 After running DQ Mobile Rewards, a SMS couponing program, with Tetherball for over a year Dairy Queen saw exponential membership growth. Now with an established direct relationship with each and every member, DQ wanted to learn more about their members to better understand buying behaviors and to cater the program. Utilizing mobile marketing to its fullest, DQ expanded the program’s capabilities to include a full fledge loyalty program using mobile and Tetherball Tags™ to track and measure results.

Arby’s restaurants were looking to create a loyalty program that quickly and easily reached interested customers, driving them into their local Arby’s restaurant. They wanted the program to send out special offers and discounts to loyal customers on their most intimate device – their phone. Previously frustrated by other attempts at loyalty programs that did not produce results or effectively reach consumers, Arby’s wanted to stand out against other QSR’s by offering a program few others could match.



After Dairy Queen’s successful results in their first SMS Coupon campaign with Tetherball, Dairy Queen decided they wanted to extend their “Keepin’ Warm” campaign to include a MMS campaign component in several Dairy Queen Franchises. They also wanted a better way track the data with their current Point of Sale (POS) systems.

The Challenge

1. Integrate a MMS solution to compliment Dairy Queen’s SMS Coupon campaign.

The charbroiled burger chain known for its innovative menu offerings and creative advertising looked for an updated approach to connect with customers and make it even easier for them to get great offers. Integrating the mobile solution into their traditional marketing strategies, Carl’s Jr. Oklahoma Mobile Rewards launched the state-wide program in 39 store locations.



Qdoba Mexican Grill, the home of handcrafted, fresh, fast-casual Mexican cuisine, is among the nation’s largest Mexican fast-casual chains. In spite of the chain’s growth in an emerging sector, Qdoba knows the value of brand loyal guests- with data showing members of a loyalty group spend at least $2 more per visit. Qdoba looked to Tetherball to diversify their communication strategy and to stay top of mind in a noisy market.