NIIT is a leading Global Talent Development Corporation, dedicated
to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIIT reached out to InMobi because they saw an opportunity to leverage mobile advertising to drive awareness and generate leads for
A campaign was developed to promote their 8th annual scholarship program. Display ads were run across a number of mobile devices. The ads linked to a landing page, which contained a simple lead gen form. InMobi’s Advertising ROI Technology was deployed to track results post-click and continuously optimize the campaign to maintain ROI.
The campaign peaked with a CTR of 1.22% and saw a Click-to-Lead ratio of 1.45%. Vimal Pandey, from NIIT said, “The campaign generated thousand of leads and proved to be a very cost effective marketing channel for us.”