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Know Our Food, Know Our People

FG
Submitted by Farhana Gany on Mon, 08/19/2019 - 04:42
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
McDonald's South Africa

McDonald’s realizes people have big questions about the quality and origins of their food. So as a company that serves millions of South Africans , we are now promising straightforward answers told through the stories of our extended family. Join us on a journey of our food from farm to fork.

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Case Study Type(s): 
General

The McDonald's App

FG
Submitted by Farhana Gany on Mon, 08/19/2019 - 04:40
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
McDonald's South Africa

Welcome to the McDonald’s community. As a part of our digital transformation, we have invested in technology and digital innovations to move from mass marketing to mass personalization. The McD’s App is a new way to experience McDonald’s and commits to creating more feel good moments for our loyal customers.

The experience of the future is here and we are lovin it.

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Case Study Type(s): 
General

The Happy Meal Readers

FG
Submitted by Farhana Gany on Fri, 08/16/2019 - 14:21
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
McDonald's South Africa

As part of deepening our commitment to families, we are launched the Happy Meal Readers Program to instill a lifelong passion for reading in children and further inspire fun moments of family bonding.

We believe our scale and ability to provide fun, easy moments for children and families puts us in a unique position to help spread the joy of reading to millions of families, creating truly together moments by making reading fun.

Using the digital and its power to amplify, we launched the Happy Meal Readers program using a dynamic multimedia strategy.

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Case Study Type(s): 
General

360 Energy Drink Boosts Its Brand Positioning After Sponsoring a Competition in Trivia Crack

DN
Submitted by Debora Nara on Fri, 10/12/2018 - 14:05
Member Submitted Content
Member Submitted: 
0
360 Energy Drink is a brand owned by the Peruvian company Industrias San Miguel (ISM). The company produces non-alcoholic beverages with the mission to satisfy consumers around the world with innovative beverages. With the purpose of reaching an audience of thrill-seekers and adrenaline lovers, who enjoy challenges and competition, 360 Energy Drink decided to work with Flame Ads, sponsoring a contest inside Trivia Crack, Etermax’s #1 worldwide hit game. Strategic moves such as these reflect ISM’s trendsetting ethos.
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Case Study Type(s): 
General

Using SMS for time sensitive messages and critical alerts

Ben Bannister's picture
Submitted by Ben Bannister on Tue, 10/31/2017 - 09:05
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
Tata Communications

THE CHALLENGE:

2sms is a solutions provider offering time-sensitive Application-to-Person (A2P) mobile messaging services. Addressing employees, customers and any other audience of choice, its global capabilities facilitate multiple delivery methods via all major mobile networks.

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PDF(s): 
PDF icon 2sms-_tata_communications_case_study_mmx.pdf
Case Study Type(s): 
General

Coca-Cola Freestyle Case Study

SM
Submitted by Shannon McCoy on Thu, 04/20/2017 - 15:32
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
Bottle Rocket
Why did we get 
a call?
Coca-Cola had a problem. Their slick new touch-enabled soda fountain, the Freestyle dispenser, could produce literally millions of Coke product combinations. But lines were getting long as people learned how to use Freestyle and played with new combinations.
The answer: a mobile app that consumers could use to create personal mixes beforehand, then share with the Freestyle machine and friends. Problem solved. Well, not exactly. The first version of the app failed to launch. Enter Bottle Rocket.
Teaser Image: 
Bottle Rocket's Coca-Cola Freestyle Case Study
PDF(s): 
PDF icon br_case_ccfs-sending_040717.pdf
Case Study Type(s): 
General
Content Tags (Deprecated): 
food
beverage
IoT
soda
coca-cola
coca-cola freestyle
IOS
android
QR code
mobile loyalty
Topics (Deprecated): 
mobile loyalty

KPIs of a non-payment digital wallet service designed for commerce.

Rui Nogueira's picture
Submitted by Rui Nogueira on Tue, 01/06/2015 - 11:53
Member Submitted Content
Member Submitted: 
0
Submitter's Company: 
CardMobili
KPIs of a Non-Payment Digital Wallet Service. The data in this infographic represents the performance of one of CardMobili´s live commercial deployments and data was collected from April 1st to September 30th, 2014.
Teaser Image: 
PDF(s): 
PDF icon kpis_of_a_non-payment_digital_wallet_service_designed_for_commerce.pdf
Case Study Type(s): 
B2B
Financial
General
Publishing
Retail
Content Tags (Deprecated): 
Digital wallet
mobile wallet
mobile coupons
couponing
mobile loyalty
user engagement
customer engagement
customer acquisition
User acquisition
Topics (Deprecated): 
digital Wallet
mobile wallet
mobile coupons
couponing
mobile loyalty
user engagement
customer engagement
customer acquisition
User acquisition

Audience targeted Mobile Ads powered by Near help Bose target air travellers and affluent audiophiles in India for its new product launch

Sowmya Acharr's picture
Submitted by Sowmya Acharr on Mon, 12/08/2014 - 07:16
Member Submitted Content
Member Submitted: 
0
Submitter's Company: 
Near

CHALLENGE:

Bose was launching a revolutionary new technology: in-ear noise cancelling earphones. Priced at over USD 300, this was a premium product aimed at affluent audiophiles and frequent air travellers.The objective was to drive awareness in this audience in the most personal way - Mobile.

SOLUTION:

Near built a customised mobile audience for Bose targeting Affluent & Travellers, who were:

• Present within a 500 meter radius of all airports in India • Visiting 5 star hotels in the vicinity of airports

Teaser Image: 
PDF(s): 
PDF icon bose.pdf
Case Study Type(s): 
General
Committees: 
Mobile Marketing Association