The Objective:

Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was 
to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.

The Solution:

Brand:
Oklahoma Lottery

Agency:
7 Media Group

Campaign name:
$100 a Day for 30 Days

Duration:
September 7th –October 6th, 2010

Objective:
The Oklahoma Lottery wanted to create a mobile vip club to use as another marketing vehicle to create brand awareness and drive sales. Through the services offered by 7 Media Group, an initial campaign was created and executed using both traditional and social media to build the mobile vip club.

The Campaign
Video game publisher and developer Ubisoft created an innovative digital campaign around its tentpole action game release Tom Clancy’s Splinter Cell: Conviction. The engagement initiative is one of the first interactive campaigns to use mobile as
a means of giving away free in-game content to players.

The Campaign
Winner of the Academy Award for Best Documentary Feature, and winner of the 2009 Sundance Film Festival’s Audience Award, “The Cove” follows a team of activists and filmmakers as they infiltrate a heavily-guarded cove in Taiji, Japan.

The Campaign
Chegg, an online textbook rental service that provides textbooks to more than 6,000 college and university campuses nationwide, needed a better way to engage students on-the-go. The company decided to turn to the power of SMS and the mobile Web to extend its reach to students – and to make renting textbooks easier than ever before.

Even in the down economy, textbooks have never cost more. Chegg’s mission is to provide cheaper textbooks to students.

South Africa is not a water-rich country. As the custodian of SA’s water resources, the Department of Water Affairs (DWA) is primarily responsible for the formulation and implementation of policy governing water. The average South African has very limited knowledge about the country’s water resources, and the annual Water Week is a department initiative to focus citizens’ attention on water resources and to increase awareness of better utilisation of these.

Date:
March 2009

Companies:
ANC Progressive Business Forum and Yonder Mobile Media