The Dominos Challenge: Dominos wanted to drive foot traffic to their locations and also build awareness on their new Legends pizza.
Strategy: Ping Mobile, in partnership with Cox Media, ran TV spots that were placed on various cable networks. Viewers were promoted to text in to receive a coupon to show in store to get a free oven baked sandwich with the purchase of a new Legends pizza.
Results: In less than a few days, Ping Mobile’s campaign for Dominos was able to receive over 150 people texting in to receive the coupon. The coupon drove tons of in-store traffic creating a 69% redemption rate.