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Mentos wanted to drive traffic to Watsons, a key offline store for them and their own Facebook Page.They were running a promotion where buying a Mentos could make a consumer stand a chance to win tickets to The Amazing Spiderman 2, if he filled up a form at Watsons.

ekmPowershop is a leading build-it-yourself e-commerce solution with over 12,000 customers in the UK and Europe. It allows businesses to build their own online shop and includes appealing templates, full hosting, free support and m-commerce functionality.

Over the past three years, ekmPowershop noticed a shift in the devices being used to access its site. In queries, clicks, impressions and ad CTR, there’s been a year on year decline in desktop of 4%, while smartphones and tablets are on the up with a year on year increase of 26.5% and 25.2% respectively.

SAIB Mobile Site
SAIB Mobile Site

• Penetrate the mobile market to ensure customer reach and relevance
• Minimize cost per lead
• Maximize number of leads
• Target mobile users via Google’s search and display advertising
• Website optimized for mobile browsing with added click-to-call and store locator functionality

From June 24th to June 28th, and the White House teamed up to let young people voice their concerns about student loan debt via text message. For five days, young people from across the country texted "PREZ" to 38383 to ask President Obama questions about student loan debt and each day one question was selected and answered by the President or Vice President.

- Minimise demands of managing multiple search campaigns
- Expand business offering to mobile users

- Upgraded to enhanced campaigns
- Implemented bid adjustments by device, location, time and day