Google: After Baines & Ernst moved from a separate mobile site to a responsive web design, mobile conversions leapt 51%

August 28, 2013

GOALS

• Deliver a consistent user experience across all devices

• Enable potential customers to find the right information on any screen size

• Drive conversions, measured as enquiries

APPROACH

• Initiated mobile marketing

• Conducted user research and derived insights from Google Analytics

• Replaced existing sites with new website built using responsive web design (RWD)

RESULTS

• Following launch of RWD site, pages per mobile visit grew 11%

• Average visit duration on mobile increased 30%

• Mobile bounce rate decreased by 8%

• Mobile conversions increased 51%

 

“Our main focus was to deliver a consistent user experience across all the devices so our potential customers can find the right information on any screen.”

— Imran Khan, Head of Online, Baines & Ernst

 

www.bainesandernst.co.uk

www.google.com/think/ad-types/cross-media.html

 

PDF(s): 

Case Study- B&E 2013 (UK).pdf