Mentos wanted to drive traffic to Watsons, a key offline store for them and their own Facebook Page.They were running a promotion where buying a Mentos could make a consumer stand a chance to win tickets to The Amazing Spiderman 2, if he filled up a form at Watsons.
SOLUTION: Near ran Location & Audience targeted Mobile Ads for achieving the two objectives: Driving traffic to Watsons: Mobile Ads were shown near Watsons where consumers could purchase Mentos at Watsons, fill up the form and be eligible for the tickets via a lucky draw. Drive traffic to its Facebook page: Mobile Ads were shown to the target audience - Youth, especially females across Metro Manila with a famous actor on the banner. On clicking, the user is taken to the facebook page with the actor's video.
RESULT: HIGH CTR OF 1.06% seen for store campaign driving traffic to Watsons. CTR for the Facebook traffic campaign saw a lift of 30% over regular campaigns.
Near is an Ambient Intelligence Platform providing real-time information on places, people and products. The Near platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over 1.5 billion devices, the Near platform powers Allspark, its flagship SaaS product for data-driven decisions, which enables customers to visualize, engage and analyze audiences.
Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo and Sydney. Today, Near has its global footprint across 44 countries, and works with marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike, and Samsung.
Near is backed by leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Global Brain Japan. Visit www.near.co to find out more.