Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85% | MMA Global
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  4. Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%
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  3. Case Studies
  4. Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%

Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%

August 27, 2013

Offerum Campaign

GOALS
• Efficiently reach mobile users
• Simplify management of multiple campaigns
APPROACH
• Upgraded to AdWords enhanced campaigns
• Employed bid adjustments to target users by device and time
• Used mobile preferred ads
RESULTS
• Mobile click-through rate grew by 19%
• Leads from mobile increased 74%
• Sales from mobile apps and mobile site are up 85%
 
“The upgrade to enhanced campaigns has positively surprised us. The result has been a significant increase in conversions from mobile devices, helping us to leverage the natural growth of this channel.”
— Manu Arianoff, Marketing Manager, Offerum
 
 

PDF(s): 
PDF icon Case Study- Offerum 2013 (ES-EN).pdf