Enhanced Campaigns | MMA Global

Enhanced Campaigns

In the past, Sk:n Clinics used paid search to generate enquiries, directing potential customers to the website to fill in an online form and request a free consultation. Conversion rates on mobile were low however, due in large part to the brand’s lack of a mobile-specific website.

Mobile proves its power

Schuurman Schoenen
Schuurman Schoenen

GOALS
• Increase efficiency in campaign management
• Tailor ads according to usage trends and device
• Capture users to drive online and offline sales
APPROACH
• Upgraded all AdWords advertising to enhanced campaigns
• Adjusted bids by device, location and time of day
Westwing Campaign
Westwing Campaign

GOALS
• Efficiently optimise display campaigns
• Reach potential audience groups most effectively
• Accommodate sudden budget shifts
APPROACH
• Created mobile-optimised website and initiated display mobile ads
• Upgraded to enhanced campaigns in the Google Display Network