The Happy Meal Readers | Mobile Marketing Association
August 16, 2019
Submitted by McDonald's South Africa

As part of deepening our commitment to families, we are launched the Happy Meal Readers Program to instill a lifelong passion for reading in children and further inspire fun moments of family bonding.

We believe our scale and ability to provide fun, easy moments for children and families puts us in a unique position to help spread the joy of reading to millions of families, creating truly together moments by making reading fun.

Using the digital and its power to amplify, we launched the Happy Meal Readers program using a dynamic multimedia strategy.