Tune Talk, Malaysia’s newest mobile operator, launched roaming rates up to 18x lower than competitors. In addition to Radio, Print and TV exposure, Tune Talk was able to target competitor subscribers via network targeting on InMobi.
Selected competitors were targeted and 3 concepts were flighted. InMobi
also created a landing page that clearly showed Tune Talks’ superior pricing plan. The different campaign elements were tracked and the campaign was optimized according to the best performing ad.
The creative delivered up to
50% better performance than other ads. Optimization led to 30% more clicks. Umapathi Sundram, from Tune Talk said, “It’s great to be able to target competitor users so precisely via network targeting on InMobi. They responded most strongly to the ad that clearly stated both product and offer!”