For the launch of Intel’s new Intel® CoreTM Processor Family, they selected the InMobi network to run a mobile campaign that was designed to increase purchase intent and awareness of Intel products.
Display ads were developed that helped convey the benefits of the new Intel® CoreTM Processor Family. Users clicked through the banners got sent to a WAP landing page that helped demonstrate the benefits. DoubleClick was integrated to allow Intel marketers to track the performance of the campaign.
Jayant Murty from Intel said, “InMobi’s
handset targeting allowed us to optimize
by device, which helped drive strong
results on Nokia handsets. The CTR
peaked 0.21% and over 20 million impressions were delivered, results that we were very pleased with.”