InMobi Case Study – Dealfish Is Top Site in Kenya | MMA Global

InMobi Case Study – Dealfish Is Top Site in Kenya

November 5, 2012
The Challenge:
Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services. Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya.
The Solution:
Text and display banner ads were created and a broad selection of handsets were targeted. The campaign significantly raised brand awareness for Dealish. The site is now one of the most visited web sites in Kenya. It’s received over 28,000 listings in 6 months. Monthly traffic is now reaching hundreds of thousands of unique visitors, as well as millions of page impressions.
The Results:
Moses Kemibaro, Kenya Country Manager for Dealfish says, “InMobi’s reach
and knowledge of the local market is unmatched. We have seen results that are very encouraging in Kenya and intend to continue using InMobi in the long-term for the rest of the region as we expand into Uganda and Tanzania.”