Optus recently launched a number of digital life products to their customers. However, as part of the product launch, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
Leveraging the scale and reach of the InMobi network, Optus was able to target their own customers to promote the Optus Smart Safe application with a direct call-to-action to download the app. Optus was able to leverage targeting functionality to ensure their marketing budget was reaching the right customer.
The Optus Smart Safe mobile campaign was successful in delivering the marketing message to the right customer within the right channel. Overall, the Optus Smart Safe campaign achieved a CTR of 0.94%, with a peak CTR of 4.5%.