Guidelines | Page 4 | MMA Global

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Release Date: 
November, 2019
Keywords: 
The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
Release Date: 
October, 2019

This report is about Turkey 2018 Mobile Ad Spending. 

Release Date: 
May, 2019
Education Section: 
Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Release Date: 
May, 2019

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Members Only
According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Release Date: 
April, 2019
Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Release Date: 
December, 2018

The Mobile World Congress (MWC) has proclaimed this year marks the start of a new era. One in which connectivity will reign, ensuring instantaneous access to contents, people, and “things” via smart devices. We hope you like the insights we brought back as the MWC proves that mobile technology is blood, fuel, and connector for all businesses we know and for the new ones to be created in the next few years.​

Release Date: 
April, 2018
File Size: 
11.9 MB
Education Section: 

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Members Only
The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Release Date: 
January, 2018
Education Section: 

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Members Only

The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Release Date: 
January, 2018
File Size: 
532 KB
Education Section: