Guidelines | Page 5 | MMA Global

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  2. Guidelines
  2. Guidelines

Guidelines

Fraud

Combating Mobile Fraud - MMA Infographic

Released: 
July, 2019
Education Section: 
Definitions, Guidelines, Research, Trends Reports

Turkey Mobile Ad Spend Report 2018

This report is about Turkey 2018 Mobile Ad Spending. 

Released: 
May, 2019
Education Section: 
Guidelines
Region: 
EMEA, Turkey
Keywords: 
Mobile Ad Spend, mobile advertising
Attribution
Data
MTA
Privacy

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Members Only
Attribution
MTA

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

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According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Read the Press Release: 
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Released: 
April, 2019
Education Section: 
Benchmark Studies, Educational Documents, Guidelines, Research

Checking In: Use Cases for Location Data Beyond Geo-fencing

Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Released: 
December, 2018
Education Section: 
Best Practices, Definitions, Educational Documents, Guidelines, Perspectives

Mobile World Congress - Welcome to the Age of Hyperconnectivity

The Mobile World Congress (MWC) has proclaimed this year marks the start of a new era. One in which connectivity will reign, ensuring instantaneous access to contents, people, and “things” via smart devices. We hope you like the insights we brought back as the MWC proves that mobile technology is blood, fuel, and connector for all businesses we know and for the new ones to be created in the next few years.​

Released: 
April, 2018
File Size: 
11.9 MB
Education Section: 
Best Practices, Guidelines
Members Only

MMA Mobile Yearbook Latam 2017

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The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Released: 
January, 2018
Education Section: 
Guidelines, Best Practices
Members Only
MTA
Attribution

MTA Data Acquisition RFI Template

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The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Released: 
January, 2018
File Size: 
532 KB
Education Section: 
Educational Documents, Guidelines
Region: 
Global