Combating Mobile Fraud - MMA Infographic | Mobile Marketing Association

Release Date:

July, 2019

Combating Mobile Fraud - MMA Infographic

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.

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Combating Mobile Fraud - MMA Infographic

Combating Mobile Fraud - MMA Infographic

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Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.