Ad Fraud | MMA
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  • Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.
  • The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.
  • Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.
Release Date: 
December, 2019
Topics: 

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Release Date: 
November, 2019
Topics: 

4 Tips to avoid the growing menace of mobile fraud

4 Tips to avoid the growing menace of mobile fraud

Industry collaboration leads to takedown of the “3ve” ad fraud operation

Last year, White Ops and Google worked together to identify and investigate one of the most complex and sophisticated ad fraud operations seen to date, which led to yesterday’s news from law enforcement.

The U.S. Attorney’s Office for the Eastern District of New York announced criminal charges related to the ad fraud scheme, marking a major milestone in the industry’s fight against ad fraud and a change in approach to ensure actual ramifications for the bad actors involved.