Industry collaboration leads to takedown of the “3ve” ad fraud operation
November 28, 2018
Submitted by Google
Last year, White Ops and Google worked together to identify and investigate one of the most complex and sophisticated ad fraud operations seen to date, which led to yesterday’s news from law enforcement.
The U.S. Attorney’s Office for the Eastern District of New York announced criminal charges related to the ad fraud scheme, marking a major milestone in the industry’s fight against ad fraud and a change in approach to ensure actual ramifications for the bad actors involved.
This ad fraud operation - nicknamed “3ve” - manipulated and controlled more than one million IP addresses ranging from residential botnet infections to corporation domains primarily in North America and Europe. At its peak, 3ve produced 10,000+ counterfeit websites and generated more than 3 billion daily fake ad bid requests.