Marketing fraud and mobile fraud have evolved into a far more sinister practice than the marketing industry could have expected. Sophisticated bots today look more human than ever - they can go to websites, fill out forms, and click on links, all while looking like a real person.
The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:
The gaming industry has come a long way since the #retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.
Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.
Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity. Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish?
