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“The best way to find yourself is to lose yourself in the service of others."
- Mahatma Gandhi
Customer Experience and Customer Communications are related and tightly linked to one another as enterprises are spending millions to improve customer experience by finding better ways to engage and communicate with customers. Omnichannel coverage is pivotal for approaching customer communication transformation enabling new channels and touch points such as mobile applications, wearables, messaging applications.
But, perhaps more important, a super customer experience conveys the message that the company appreciates and values its customers. How can companies best convey that message of appreciation? Through Communication - the foundation upon which a super customer experience is built.
How do these experiences and communication change as customers learn more and are far-more engaged digitally, preferring being spoken to and being given customised experiences, creative references and even in the communication which are personalised and contextual.
Will forced digital expansion change the rules of the game…? Find out with Rohit Dadwal and his guests on Friday, July 3 at 3pm Singapore.