John’s 25-year career has spanned; seven countries, four continents, in-house to agency - spread across communications, interactive and brand marketing. He leads the Edelman Singapore team of over 140 – one of only six hubs for Edelman Globally. Previous to Edelman, he was Global Chief Digital Officer at Zeno Group - where he led the firm’s global efforts to build a differentiated digital organisation, as well as launching one of the fastest-growing agencies in Asia. One of the leading commentators about social media and digital marketing in Asia, John speaks at a wide range of events and is the lead Content Marketing trainer for eConsultancy