Marketing fraud and mobile fraud have evolved into a far more sinister practice than the marketing industry could have expected. Sophisticated bots today look more human than ever - they can go to websites, fill out forms, and click on links, all while looking like a real person. White Ops, the Mobile Marketing Association (MMA), and the Trustworthy Accountability Group (TAG) are joining forces to talk about the impact of sophisticated bots on budgets, White Ops’ takedown of 3ve, the largest global ad fraud scheme to date, TAGs recent research on the APAC ad fraud landscape and how the marketing industry can win the fight against bot-based fraud.