Joe Nguyen is a Senior Strategic Advisor of H+, a new APAC-wide digital service network of Hakuhodo/DAC group. Based in Ho Chi Minh City and Singapore, he is also a Consultant, Advisor, Speaker, Ex-Officio of IAB Southeast Asia and India, and a Board Member of MMA APAC. Joe also consults with the Asia Video Industry Association (AVIA) to manage the Premium Video Advertising Committee. His previous roles have spanned from Chief Operating Officer to Chief Technical Officer to leading Sales & Marketing. Until recently, Joe was the Senior Vice President, Asia Pacific at comScore, Inc. Joe has over 20 years of senior management experience in Asia Pacific media, measurement, analytics and eCommerce.