MTA | MMA Global

MTA

MTA

Research Reveals The Great Divide When It Comes To Marketing Growth

Author Roy T. Bennett once said: “It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.” Now, I don’t think Mr. Bennett was referring to marketers when he said this – I’m thinking this is more of a general, overall human declaration but it is absolutely applicable to marketers in the context of growth.

Read this post

Wednesday, June 8, 2022 - 2:30pm to 3:30pm EDT

Speakers: 
Chief Marketing Officer
Heineken USA
Chief Commercial Officer
FanDuel
Former President
1-800-Flowers.com
Marketing Science Advisor
Watch the Webinar:
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Released: 
July, 2022
File Size: 
1.2 MB
Education Section: 
Region: 
Released: 
November, 2021
Education Section: 
Region: 
Released: 
December, 2021
Education Section: 
Region: 
Members Only

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

This implementation playbook contains step-by-step instructions for marketers to implement Outcome-Based Marketing v2.0 (OBM2) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
Region: 

Thursday, August 12, 2021 - 11:00am to 12:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Webinar Sponsor:
Watch the Webinar:
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Released: 
May, 2021
Education Section: 
Region: 

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Watch the Webinar: