MTA | MMA Global

MTA

Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
July, 2022
File Size: 
1.2 MB
Education Section: 
Release Date: 
November, 2021
Education Section: 
Release Date: 
December, 2021
Education Section: 

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Members Only

This implementation playbook contains step-by-step instructions for marketers to implement Outcome-Based Marketing v2.0 (OBM2) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Release Date: 
August, 2021

Thursday, August 12, 2021 - 11:00am to 12:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Webinar Sponsor:
Watch the Webinar:
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
May, 2021
Education Section: 

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Watch the Webinar:

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Members Only

The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Release Date: 
April, 2021

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Release Date: 
April, 2021
Education Section: