Trends Reports

MMA & Decision Lab: Ad Fraud India Report

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

Release Date:

November, 2019

Education Section:

Best Practices, Educational Documents, Guidelines, Research, Trends Reports

Keywords:

Ad Fraud

Combating Mobile Fraud - MMA Infographic

Release Date:

July, 2019

Education Section:

Definitions, Guidelines, Research, Trends Reports

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.

Release Date:

May, 2019

Education Section:

Best Practices, Educational Documents, Guidelines, Research, Trends Reports

MMA Smarties EMEA Trends 2016 - Millward Brown

View Other Mobile Trends Reports: Global | APAC

Release Date:

January, 2017

Education Section:

Trends Reports

2016 Global Mobile Trends Report

For the second year, the MMA has partnered with Kantar Millward Brown to develop the 2016 Global Mobile Trends Report, a resource to help marketers implement more effective mobile marketing campaigns. In diving deep into the MMA’s 2016 Global Smarties and 2016 Cannes Mobile Lions winners and finalists, the report identifies shared characteristics of the most effective campaigns and unearths key mobile marketing trends. Further, the report outlines the business impact of a winning mobile marketing campaign.

Release Date:

November, 2016

Education Section:

Trends Reports

2015 Global Smarties Trends Report

Developed by the MMA in partnership with Millward Brown, the 2015 Global Smarties Trends Report cross-references case studies from MMA’s Global Smarties and Cannes Mobile Lions finalists (as well as those on the short list) to delineate shared characteristics and identify key trends.

Each year it reviews the winning roster across these two coveted awards programs to identify emerging, effective mobile marketing trends and share with the industry what makes the winning work so remarkable.

Release Date:

December, 2015

Education Section:

Best Practices, Educational Documents, Trends Reports

A Marketers Guide to Messaging: Trends and Best Practices

A Marketers Guide to Messaging: Trends and Best Practices

This white paper is designed to provide marketers with an overview of the best practices and trends when marketing to consumers on mobile devices, via text messaging aka SMS (short message service), MMS (multimedia messaging service), push notifications, or any other mobile messaging media.

Release Date:

March, 2014

Education Section:

Best Practices, Trends Reports