Trends Reports | Page 2 | MMA Global

Trends Reports

The future of consumer commerce in APAC

Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce.

Shoppertainment Is Revolutionising Commerce in APAC - Are You Ready?

For years, we've witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate itself effectively from competitors.

Released: 
May, 2024
Region: 
Released: 
March, 2024
Education Section: 
Region: 

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic imperative. At MMA Global, we are committed to facilitating in-depth discussions on the granular integration of AI into marketing practices. The 'MMA State of AI in Marketing' report for Indonesia signifies the initiation of a comprehensive journey, emphasizing global initiatives localized to explore critical areas where AI has proven effective.

Key Findings:

Released: 
March, 2024
Education Section: 
Region: 

Kickstart your journey to eCommerce excellence with the 'D2C Advantage X Toolkit' report, a collaborative effort by MMA Global India & Publicis Commerce. This report is a game-changer for C-suite executives and Brand Leaders seeking to maximize ROI and maximize profitability in the dynamic interplay of D2C and eCommerce. 

Released: 
March, 2024
Education Section: 
Region: 
In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Released: 
January, 2024
Region: 

In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving innovation and reshaping the landscape of consumer engagement. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm becomes not just essential but transformative.

Released: 
November, 2023
Education Section: 
Region: 

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2023
Region: 

We are thrilled to present our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies.

Released: 
October, 2023
Region: 

The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.

Released: 
August, 2023
File Size: 
3.9 MB
Region: 

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
Region: