Leisure/Travel

Etstur: Measuring the full impact of Facebook ads for smarter campaign strategies

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Submitted by nabrahamyan_136352 on Thu, 08/29/2019 - 11:15

Member Submitted:

0

This Turkish holiday company used a new measurement technique to understand the overall impact of its Facebook ads and discovered that the number of incremental purchases attributable to Facebook was 14.5X higher than its previous attribution model had suggested.

Goal:

Etstur wanted to assess the difference being made by Facebook ads, and then use this information to design their strategy to drive both online and offline sales efficiently. It hoped that the findings allow them to increase the effectiveness of their total ad spend.

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Case Study Type(s):

Leisure/Travel

Global Mobile Customer Engagement for Travel & Hospitality

Submitted by Ben Bannister on Thu, 10/26/2017 - 15:48

Member Submitted Content

Member Submitted:

1

Submitter's Company:

Tata Communications

The world of travel and hospitality is changing rapidly, bringing with it new challenges for marketers Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical to ensure effective consumer engagement

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PDF(s):

global_mobile_customer_engagement_for_travel_hospitality.pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

travel

Hospitality

Topics (Deprecated):

Travel & Hospitality

Using Beacons & Geofences to Create Location Based Mobile Audiences Boosts Campaign Performance

MD

Submitted by Matthew Davis on Fri, 09/23/2016 - 15:20

Member Submitted Content

Member Submitted:

1

Submitter's Company:

Reveal Mobile

The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.

Teaser Image:

WRAL sees 109% lift in engagement using beacons and geotargeting for campaigns

PDF(s):

revealmobile_wral_location_based_audiences_case_study.pdf

Case Study Type(s):

Leisure/Travel

Retail

Content Tags (Deprecated):

beacons

iBeacon

location-based marketing

Location Based Advertising

Topics (Deprecated):

location based marketing

location based advertising

Geo-fencing

proximity

Marriott Mobile App Launch

AB

Submitted by Anna Baskin on Tue, 08/05/2014 - 16:06

Member Submitted Content

Member Submitted:

1

Submitter's Company:

Beeby Clark+Meyler

To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.

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PDF(s):

marriott case study_bcm.pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

Topics (Deprecated):

Google: Alpharooms doubles overall conversion rate and increases mobile conversion rate fourfold with responsive web design

Submitted by Matt Brocklehurst on Tue, 10/29/2013 - 12:22

Teaser Image:

PDF(s):

Case Study- Alpharooms 2013 (UK).pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

Responsive Web Design

RWD

Alpharooms

Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 12:30

GOALS

• Replicate desktop site as closely as possible

• Facilitate multi-platform access

APPROACH

• Created mobile site using a transcoding solution

• Used Google Mobile Ads and app to drive site traffic

RESULTS

• Mobile site now attracts 22% of total visits

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PDF(s):

Case Study- Atlantis 2013 (MENA-EN).pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

Submitted by Matt Brocklehurst on Fri, 06/28/2013 - 06:14

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings

APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads

Teaser Image:

PDF(s):

Case Study- La Fourchette 2013 (FR).pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

Google Mobile Ads deliver 81% of visitors to Egyptair’s mobile site

Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 04:52

Egyptair

GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions

APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads

RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads

Teaser Image:

PDF(s):

Case Study- Egyptair 2013 (MENA-EN).pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets

Submitted by Matt Brocklehurst on Mon, 06/24/2013 - 12:37

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations

Teaser Image:

PDF(s):

Case Study- Finnair 2012 (FI-EN).pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

Priceline.com significantly boosts conversion rate on mobile devices with mobile-optimized site and Google Mobile Search Ads

JP

Submitted by Julie Pottier on Tue, 12/11/2012 - 11:45

Goals

Cater to growing global mobile device audience
Increase traffic and conversions
Improve experience for on the go users

Approach

Created mobile-friendly site with current-location search, bigger buttons, and easier checkout
Promoted site through Google Mobile Ads
Use mobile analytics to better understand and improve user experience

Results

Teaser Image:

PDF(s):

priceline_final.pdf

Case Study Type(s):

Leisure/Travel

Content Tags (Deprecated):

Priceline

Mobile optimized site

Google Mobile Search Ads