This Turkish holiday company used a new measurement technique to understand the overall impact of its Facebook ads and discovered that the number of incremental purchases attributable to Facebook was 14.5X higher than its previous attribution model had suggested.

Goal:

Etstur wanted to assess the difference being made by Facebook ads, and then use this information to design their strategy to drive both online and offline sales efficiently. It hoped that the findings allow them to increase the effectiveness of their total ad spend.

The world of travel and hospitality is changing rapidly, bringing with it new challenges for marketers  Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical to ensure effective consumer engagement

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings

APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads

GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions

APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads

RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads

Goals

• Cater to growing global mobile device audience
• Increase traffic and conversions
• Improve experience for on the go users

Approach

• Created mobile-friendly site with current-location search, bigger buttons, and easier checkout
• Promoted site through Google Mobile Ads
• Use mobile analytics to better understand and improve user experience

Results