GOALS- Promote the company’s mobile site and Android, iPhone and Windows Phone apps- Increase the number of restaurant bookings
APPROACH- Used AdWords search and display ads to target users across devices- Targeted iPhone and Android devices specifically with in-app display ads
RESULTS- 10 per cent of visitors arrive via the mobile site- 15,000 covers per day- AdWords sales up 20 per cent due to targeting mobile users- Total earnings up by 1.5 per cent as a result of in-app advertising
“Display ads in mobile applications are just as easy to use as the rest of AdWords. They allow us to target iPhone and Android users more effectively.”— Cyndra Volny-Anne, search engine marketing manager.
“We’ve had an excellent return on our mobile advertising.”— Anthéa Quenel, buying manager.