Global Mobile Customer Engagement for Travel & Hospitality | Mobile Marketing Association
October 26, 2017
Submitted by Tata Communications

The world of travel and hospitality is changing rapidly, bringing with it new challenges for marketers  Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical to ensure effective consumer engagement
You need innovative ways to engage with and influence your customers’ preferences — and you need to be able to do this anywhere, anytime  It’s important to identify communications channels that are cost effective and guarantee the best response rates  The travel and hospitality sector is a truly global industry, so you also need to take channel scalability and reach into consideration 
Today there is no technology that has greater global reach, and plays a more personal role in our lives, than the mobile phone  This makes mobile handsets a unique channel to engage with customers
The fast developing mobile advertising industry has moved on from its experimental phase, and many brands are now spending significant sums on mobile campaigns  According to estimates from eMarketer, mobile advertising spend will surpass $100 billion in 2016 and account for more than 50% of all digital ad expenditure for the first time1
Mobile messaging drives this new wave of mobile customer engagement, bringing new and innovative opportunities for you to reach and engage with your customers  While there are a number of mobile marketing solutions available, there are very few companies operating in this environment that are able to meet the stringent service level agreements required by global companies  Even fewer mobile marketing companies manage their own carrier-grade signaling network, optimized for mobile messaging delivery, with the ability to reach customers across national or international borders